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Death by Curation: Why the Special Exhibit Isn’t So Special Anymore (CASE STUDY)
Museums often develop a cycle wherein they rely heavily on visitation from special exhibits – rather than their permanent collections – in order to meet their basic, annual goals. This is a case of...
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Why Offering Discounts Through Social Media Is Bad Business for Nonprofit...
There’s significant data compiled by multiple sources indicating that “getting discounts” is the top reason why people engage with an organization’s social media channels. So it seems logical that if...
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3 Market Changes That Have Completely Altered the Role of Marketing in...
Gone are the days of marketing from the inside-out…When the exhibits teams would decide on the new attraction and leave it to the marketing team to get folks in the door. Now, in order to remain...
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Most Popular Posts of 2014 for Museums and Nonprofits
What a year! From the strategic evolution of nonprofit organizations to marketing channel efficacy to the need for millennial board members… These are your (a rather focused tribe of industry leaders)...
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